Released on: October 22, 2007, 9:12 am

Press Release Author: William Pointing

Industry: Telecommunications

Press Release Summary: Luxury holiday home complex uses Exterity decoders and
encoders to stream TV and Video to 90 chalets


Press Release Body: London, 22nd October, 2007: Exterity, a leading provider of
network IPTV, has deployed its IPTV encoder and decoder at the Retallack Luxury
Resort and Spa in Cornwall. The solution, which is a cost-effective alternative to
a traditional coaxial system, will supply 50 newly built chalet-style properties
with TV and Video on Demand. The Exterity solution harnesses the existing IP
network, removing the need for unsightly satellite dishes on each chalet, while
providing a comprehensive selection of channels to guests and as well as providing
an additional revenue source for the resort.

The 52-acre site is five miles from Padstow, offering luxury fully-fitted holiday
homes to buy or rent and is one of only a few resorts open all year round. In order
to obtain its 5* status, Retallack needed to offer the comprehensive in-room
entertainment system that guests expect from this calibre of resort and with the
IPTV system, Retallack can now deliver video, freeview, digital and analogue TV
stations over its network to any end point, including bedrooms, living rooms and
reception areas.

"The cost benefits of our solution are significant" says Colin Farquhar, CEO of
Exterity. "Traditionally, coaxial networks are rented, requiring a long-term
financial commitment; however, because Retallack could buy our system, there are no
on-going fees, and it had an IP network installed anyway, so our system uses and
makes the most of the existing bandwidth."

The system allows Retallack to easily personalise content sent to each chalet and so
can display individual guest welcome messages. It can also be used to stream
promotional videos to each chalet, enabling the resort to utilise the system as a
selling medium to promote sister-resorts and features of the Retallack site, such as
the Spa, thus increasing potential income. The video on demand (VoD) solution also
offers the resort an additional revenue stream, as residents pay for each film. VoD
replaces traditional pay-per-view systems and is more popular with guests as it can
offer a much more comprehensive library of content.

Implemented by Empire Telecom, the company providing the telecoms system, the
Exterity solution was selected for the deployment as it could be installed causing
the minimum of disruption to guests and was installed in a matter of days.
Originally, Retallack planned to install a VoIP telephone system (SWYX) using
wireless technology over the site, with a mast and aerials for each property,
however, a fibre backbone network promised greater flexibility, allowing Retallack
to also provide TV and Satellite channels via the Exterity system.

"Due to the aggressive timescales involved in building the new Retallack resort, the
IPTV system was ideal as it could be installed at the same time as other tradesmen
were completing the first 50 chalets, and the flexible nature of Exterity's products
meant that they could be fitted around the other suppliers timetables," said Amy
Tucker-Brown, Resort Director, Retallack. "An additional 40 chalets will be
completed this winter and will be equipped with the same system."

"Retallack is an excellent example of a forward-looking organisation reaping the
rewards of IPTV technology to meet the exacting requirements of guests at this
luxury destination" observed Steve Jones, of Empire Telecom.


Notes to Editors:
About Exterity
Exterity Limited was formed in 2001 to create products to deliver broadcast quality
digital video over IP networks within buildings. Exterity's products represent a
significant advance over the co-axial cable systems in common use today but are
viable for deployment in large-scale video distribution systems.
Exterity's core technology, in-socketT, allows display appliances, such as
televisions, to be connected directly to wall-mounted iSockets to get direct and
easy access to all available digital media and services.
Exterity is based in Edinburgh, Scotland.

About Retallack
Retallack is a family owned resort set in 45 acres of countryside in St Columb
Major, Cornwall. The resort has 2, 3 and 4 bedroom luxury lodges, all of which have
been equipped to a very high standard, with dishwashers, washer dryers, and plasma
TVs. On site there is a 15 metre indoor pool, sauna, steam room, gym, beauty
treatment rooms, golf, tennis and a bar. For more information please see
www.Retallack365.co.uk

Media contact:
Sarah-Anne Bray / Laurie Glimmerveen
Wildfire PR
0208 339 4420
sarah-anne@wildfirepr.co.uk


Web Site: http://www.exterity.co.uk

Contact Details: Wildfire PR, Suite 7, The Sanctuary,
23 Oakhill Grove, Surbiton, Surrey
KT6 6DU